Submitting
You only need to give the location of the site when adding a URL and the content will be visited and reviewed by a spider from Excite. An Excite 'theme' and rating is given
to the site and to your site. You can then find your site using appropriate
keywords.
Keywords
Excite summarizes your page. Punctuated sentences are preferred. The summary is processed by 'concept based' software that looks for the page's dominant theme. Your page is indexed by trying to match keywords to your theme. Excite believes that
summarizing the entire page to get a general 'feel' of the theme will offer
more accurate results.
You can not influence this behavior as with Excite you may not create a separate description of your web site. Every word you expect users to search for must be appropriate to the theme the summary of the html of your site generates.
Meta Tag
Excite neither supports nor recognizes the meta tag.
Optimizing for searches
Several ways are open to you for optimizing your Web Site for Excite searches. Excite searches your site until it thinks it has found a suitable summary. Your front pages should therefore be concise, precise and to the point in order to get a stronger
summary. Excite prefers punctuated sentences. Put the keywords you want
used in the html and avoid repeating keywords as these may end up as your
summary.
If your web site contains a lot of graphics: In this case create a second text-only page to submit to Excite. See: InsideWLA by Amulet Consulting. In this site the home page
has a lot of graphics but minimal text. The second page is a quick reference
index and a description of the site. The text page: www.insidewla.com/quick.htm
was submitted to Excite instead of the home page as it contains all the
keywords to be included in the site description (entertainment, dining,
Beverly Hills, etc) and links directly to the home page as well as to other
pages in the site.
A heavily graphical home page combined with a secondary text page can be useful as users can load the text page quickly and gain access to the same information.
Ranking Theory
The returned pages displayed are ranked according to how close the query keywords match the 'theme' of a certain page. A confidence rating shows how close a 'theme' of a particular site matches the query keywords. Sites with a higher confidence rating
are returned first.
Summary
- keyword searches to match
your topic
- cannot submit descriptions
- your site visited by 'robots'
- uses text found in your html for creating topic
- keywords match topic return
page
- topic is returned with web
site